Evaluation Question 4 - Who would be the audience for your media product?

When you are planning to introduce a new media product, you should have in mind which audience you want to reach with your product, because this choice will determine how you design your product and what content you put in it.

To help you find out what your audience would be, you should use demographics and VAL's.
http://www.strategicbusinessinsights.com/vals/presurvey.shtml On this website you can take a survey and give the information in of an example of the usual person that would buy your product.
This is used to find out about a person's product ownership, media preferences, hobbies, additional demographics, or attitudes. And demographics are about what gender, age, region, social grade or ethnicity the target audience has.

Those steps are all part of my planning to find out what target audience is perfect for my magazine, so I produced a readership profile on which you can find information about what kind of people would be interested in my magazine.

 

 Summary:

Age group: between 20 and 35 years old people

Gender: mostly males, but also some females (M:70%; F:30%)

Social Grade: ABC1

VAL's: Strivers and Achievers

Music-Sub-culture: Rap and Hip-Hop

I used this audience because this is how identify the sub culture Rap and Hip-Hop, which is my favourite genre. So basically I made a magazine with my own ideas and ideals.